Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of the four utilities of customer value.
Identify the product’s target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).Discuss the U.S. and international ethical marketing considerations.
Writing the Final Paper The Final Paper:
1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).
2. Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number d. Instructor’s name
e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly references in addition to the course text.
Here, you can get a writer to help you with a variety of written assignments. We write essays, research papers, term papers, coursework, article critique, annotated bibliography, reaction paper, research proposal, discussion, and even dissertations. The service is available 24/7 and there are more than 200 essay writers to choose from.
If you are seeking for fast and reliable essay help, you got on the right page. Our essay writing services are quick, discrete and professional and it takes only 5 minutes to place an order! After that, it is all handled for you! Once we have your project specifications, we do all the legwork associated with getting your project done by the best writer possible in the shortest amount of time.